Online Marketing Software

Use online marketing software to optimize performance.

As companies come to rely more heavily on the Internet as a primary marketing channel, finding superior online marketing software becomes increasingly important. With the right software, you can optimize your online marketing strategies with analytics that convert Web data into actionable intelligence. Superior online marketing software should also enable you to put that analytic insight at your fingertips so you can personalize Web content and email content to deliver more relevant messages to customers and prospects. But many online software products require extensive and costly support from IT in order to implement and manage complex applications and integrate data from diverse sources.

When you want an online marketing system that provides the capabilities you need without burdening technical resources, consider the online marketing software from Unica.

Learn more about Unica’s online marketing software now.

Unica delivers superior online marketing software.

Unica is a global leader in marketing software solutions and an innovator in online marketing software. Unica’s Interactive Marketing OnDemand provides marketers with an integrated tool for collecting the data needed to understand online visitor behavior and turning that insight into personalized Web content and email messages. With Unica software your marketing teams can analyze, personalize and optimize nearly every interaction with every visitor and customer, allowing you to coordinate all communications for better customer relationships, improved sales and greater profitability. And because Unica’s online marketing software is an on demand solution, you no longer need to repeatedly burden IT resources to achieve success online.

With Unica Interactive OnDemand software you can:

• Eliminate the cost of integrating analytics, email and Web personalization.
• Reduce complexity of online marketing.
• Make analytical insight available within email authoring and Web personalization tools.
• Execute programs end-to-end without dependencies on IT.
• Accelerate execution and increase throughput by enabling marketing teams to collaborate, manage assets and automate workflow more easily.

Software that simplifies online personalization for more effective marketing

Unica online software is built to make Web site personalization as easy as email marketing. With Unica you can extend segmentation, targeting rules, offers and messages that you’ve already defined for email campaigns to your Web sites – making sure the right offer is presented to customers even if they’re not receiving or opening their emails. You can also use URLs, search terms, geographic locations and other insight to target anonymous visitors with personalized messages. You can even test different combinations of content and layout to optimize the performance of each page.

Learn more now about Unica’s online marketing software, web marketing software, interactive marketing services, Internet marketing tools, and other tools for marketing.