Campaign management

The advent of the Internet has radically changed the marketing landscape and made marketing campaign management significantly more complex. Traditional push marketing paradigms are giving way to interactive marketing paradigms that require organizations to engage customers in dialogue and integrate online and offline as well as inbound and outbound channels. The need to understand individual customers more accurately, improve the timeliness of messages, and provide consistency across channels has made campaign management significantly more difficult. For organizations seeking a sophisticated solution for marketing campaign management, Unica has the answer.

Learn more about campaign management with Unica now.

Unica Campaign™—a complete campaign management solution

Unica offers a comprehensive marketing campaign software solution designed to address all aspects of enterprise marketing management. Unica Campaign™, a component of the Unica suite, can help simplify and optimize all elements of marketing campaign management. With Unica Campaign, you can create, test, deploy, optimize, and analyze multi-wave, multi-channel, personalized communications. You can deliver relevant marketing messages across all touch points. The result is more effective campaign management and improved customer insight and relationships.

A single management platform for all campaign interactions

Unica Campaign provides significant benefits for campaign management:

• Centralize campaign management. With Unica Campaign, management of all campaign interaction is consolidated in a single platform. You can develop, run, optimize, and evaluate all customer interaction strategies and integrate campaigns and event-driven programs.
• Maximize productivity. Unica Campaign simplifies many campaign management tasks with an intuitive Web interface, simplified visual selection capabilities, and a library of pre-defined reports. It also includes logical, tailored packaging of functionality for a variety of user roles and responsibilities. Segments, offers, templates, and other commonly used items can be defined once and then reused repeatedly to make sure that best practices and business rules are consistently applied to all campaigns.
• Increase marketing precision. Identify, distinguish, and reach your customers more effectively and efficiently with easy-to-use, built-in customer analytics and optimization.
• Measure performance. Unica Campaign provides automated response tracking and detailed analysis that enable you to measure the effectiveness and performance of your efforts. Performance and profitability measurement allow you to enhance results of future campaigns.

Unica’s campaign management solution is built on an open architecture that simplifies implementation and enables you to leverage your current infrastructure and existing data.

Learn more about campaign management as well as interaction management, emarketing, MRM software, and more.